Digital Marketing can be a confusing area due to the areas it covers, however a simple way of defining it is that it’s the marketing of products and services via electronic devices. With traditional media being taken over by the digital media, it is more important than ever to stay on top of your marketing and what your business is doing to target their audience.
Digital Marketing covers these main areas:
Search Engine Optimisation (SEO):
This is about optimising your content and website to rank higher in search results than it’s competitors. While it can cost a lot to set up and maintain, it is about creating more content that would get you ‘free’ clicks compared to Search Engine Marketing.
Search Engine Marketing (SEM):
This area is about promoting websites by increasing how visible they are on search results, while it can incorporate SEO. SEM has faster results and can work out being a cheaper alternative due to it’s measurability and the ability to control spending. This form of marketing is used to gain traffic growth and attain more customers. Check out our post of How Can Google Ads Help?
Content Marketing:
This is about the content you are putting out to do with your products or services such as blog posts, infographics and online brochures. This marketing is used to promote brand awareness, gain traffic growth, lead generation and more customers.
Social Media Marketing:
This form of marketing is promoting your services and products across social media such as Facebook, Twitter, LinkedIn, Instagram and Snapchat. Social Media Marketing is a great way of relating to your customers and giving a personal aspect to your business while also promoting brand awareness and more customers through advertisements and your content.
Affiliate Marketing:
This form of marketing works in with social media marketing, as it harnesses the power of your customers and social media influencers. By providing a link or code for customers or influencers to share on their social media pages, with rewards for when someone uses the link or code or commonly with influencers, having a set fee for them to promote it. This creates brand awareness, increases traffic growth and more customers.
Email Marketing:
this marketing method is obviously email based, by creating emails to send to your current customers or those who are interested in your product or service you can inform them of new products, services and promotions that you want them to know about. A great software is called Mailchimp
Online Public Relations:
Online Public Relations is basically the same as normal Public Relations but focuses with online aspects such as response to customers reviews, questions and comments and social media use.
That was a quick overview of what Digital Marketing is, Digital Marketing is the way forward for businesses and it has so many advantages such as being measurable, being cost effective, helping you gain more specific customers and spreading brand awareness being just some of the most important aspects in comparison to traditional marketing. As Bill Gates stated, “If your business is not on the internet, then your business will be out of business.”
Check out our homepage for our list of Services and how we can help.
